Several years ago I worked for one financial company, there Cialdini’s book “Influence” was the desk-book for every person in the sales department. It was carefully read by almost every salesmen, it’s ideas were used in practice, and then, on a weekly basis salesman met up and discussed the most powerful book’s features. Sales skyrocketed as well as sales-credits. This continued more than two years before major world stock exchange indexes unexpectedly felt down. What happened next? Some clients lost a lot of money, more than they expected, and were deeply unsatisfied because investment portfolios they had were much riskier than they should be. Then some salesmen lost more than a half of clients with whom they worked a very long time. This is an example of how much unhappiness may bring the wrong interpretation and usage of influencing strategies.
Frankly speaking, dishonest influencing is still very popular among grocery stores, car manufacturers, insurance companies etc. They want us to buy more their products even if latter are fully or partially unsuitable for us. On the other hand, there are a lot of examples when governments and companies make us behave better, save more money, eat healthier, drink less alcohol etc. Influencing strategies are the weapon in our hands. And it depends a lot on us how honestly or dishonestly we use it. I expect from Module 3 to go through the main principles of persuasion and to get some ideas and examples of their responsible usage, that makes happy both the seller and the customer in the long term.